At the very beginning printed books didn't have covers. The reader received a pile of printed papers and had to decide whether he wants the cover or not. The look of the cover depended on the wealth and taste of its owner.
As the time went by and the printing technology developed, all books has finally received their cover. In 1892 Adolf Scheufelen discovered coated paper (kaolin and casein coating). In 1949 American Xerox started the production of its famous copy machines and in the 80s. the same techniques were applied to prepare files in PDF.
Today, when publishing houses wonder how to earn money on traditional books, Google creates the biggest global book search and TurnHere company from the Silicon Valley introduces Vook, - Video + Book.
While publishing houses are trying to gain customers through billboards, there is Fast Flip, which enables fast browsing of the top articles from all over the world, and Esquire issues a magazine with cover and advertising video, thanks to E-Ink technology.
Currently, one of the most popular trends is combining conventional forms of passing information with the new ones – searching, social media, video.
Vook is a combination of a book with the dynamic image and social service. Thanks to that the reader can enjoy the film and stay in touch with his friends.
Fast Flip allows publishers to reach the telephone numbers of their users.
Electronic paper E-Ink is revolutionary on the display production market. It introduces the magazine readers to the digital world.
It's very interesting, for how long the publishing industry will pretend not to see the changes. The history shows that the cycles of these changes become shorter and shorter.